Like many brick-and-mortar retail stores, showrooms serve a practical purpose. But for lighting showroom, there’s an additional, less obvious function — creating mood and atmosphere within the store.
Unlike shoes, accessories or books that can be easily purchased and returned online, purchasing lighting requires an expert to help guide you through the process. That’s why many consumers are choosing to visit their local lighting showroom.
It’s a Place to See and Touch
Lighting showrooms can offer a wide range of products that are difficult or impossible to find online. This can help customers feel confident that they are purchasing the right product for their project.
In addition, showrooms often offer a variety of design consultation services that can enhance the customer experience and help buyers understand how different fixtures work together. This can help them create a cohesive lighting plan that meets their functional and aesthetic requirements.
Showrooms can also capitalize on trends in design and home renovation to generate revenue. Offering a diverse range of trendy lighting options can attract a loyal customer base that values the aesthetics of their spaces. In addition, by leveraging their relationship with manufacturers to showcase exclusive designs, showrooms can differentiate themselves from competitors and achieve higher profit margins.
It’s a Place to Plan
In a world where shopping online can oftentimes be confusing, lighting showrooms offer the advantage of helping shoppers understand what they will actually get when they order something. This is especially important for lighting, since the color and finish of a product can be difficult to discern from pictures or a description alone.
Showroom professionals can also help with home renovations by reviewing current layouts and creating a new plan that will increase functionality. Getting this step done first is crucial to ensure that the other aspects of a remodel, like new countertops or flooring, work well with the lighting.
Many Lighting One affiliated showrooms are also heavily involved in the community and seek to find unique ways to give back. This is another way that they set themselves apart from the competition and show customers that they can shop with confidence, knowing that their money is being used to bolster local businesses and the economy.
It’s a Place to Get Advice
Many people who shop online have a hard time understanding the subtleties of scale and light output. Those nuances can only be understood by visiting a showroom and interacting with a Lighting Specialist to get the information they need.
If a customer is trying to come up with a lighting design for a home or office, they may need a lot of help. They need to know if the Victorian-style fixtures in their entryway can match the sconces on their wall or if the semi-flush fixture in their bedroom works well with the bedside lamps.
A local showroom can help customers figure out the type of atmosphere they want in a room, too. If they want a relaxing, soothing environment, warm whites with a Kelvin rating below 3000K work well. On the other hand, if they are looking for a modern look, cool whites with a Kelvin rating above 4000K can enhance blues and greens while dimming reds.
It’s a Place to Shop
Lighting showrooms are staffed with professional lighting designers who can help you find the perfect light fixture or products for your needs. They can assist you in the selection process by providing helpful information like product size, finish and light output. Their expertise can save you from costly mistakes that can be made when purchasing online.
In addition to having a large selection of lighting, most showrooms are also skilled at matching style decor with modern lighting trends. They can make your home or business look cohesive and inviting rather than unorganized and cluttered.
Retail lighting serves several purposes, including generating feelings of comfort and positivity. It should also show merchandise clearly so customers can see color and quality at their most genuine states. This is where a high CRI (color rendering index) is important to consider, as it helps display colors accurately. The right lighting can help you make a positive impression on your customers.