5 Tips For Successful Higher Education Marketing With Shout Media

As the era of shout media approaches, higher education marketers are faced with a myriad of challenges. From competition, to student needs, to the speed of digital change, institutions are under pressure to deliver effective campaigns that build brand consistency. Thankfully, there are some tried and tested marketing tactics that can help keep your school’s social media presence relevant.

The first tip is to make sure that every piece of important information about your institution is available in one place on your social media channels. This will ensure that prospective students do not lose interest or revert to other sources of information if they need to find out something about your school.

A simple video showcasing your campus can help establish a positive image of your institution and encourage engagement. It should include a range of shots that demonstrate your campus’s unique features, such as buildings, sports facilities and outdoor spaces.

It’s also a great way to highlight the activities that your students can get involved in during their time at your school, such as sports or clubs. Adding these images and videos to your Facebook and Instagram pages will make your university seem more appealing to potential students.

This kind of content can be easily created by your school’s marketing team and will not require any formal video training. In fact, many schools are leveraging apps like TikTok and Instagram Reels as a way of creating short-form, highly shareable video content.

Another way to generate more engagement on your shout media education marketing channels is by regularly sharing videos featuring current students highlighting their experiences at your school. These are not only fun, but also provide a more personal perspective on your institution than a photo or short story can achieve.

Finally, try to incorporate interactive content into all your social media posts, so that visitors can have fun while learning about your school. This could be anything from a daily calorie burner to an on-campus expense calculator or an interactive map of your dorms and hallways.

Lastly, don’t forget to use targeted hashtags on your social media posts to increase your visibility and grow your audience. This will give your audience a reason to follow your social media accounts and stay up to date with everything that’s going on at your school.

If you’re using Instagram to promote your school, consider promoting specific hashtags for specific events and departments. This will allow your audience to keep up with everything that’s happening at your institution, from events and sporting achievements to academic opportunities.

The best part about this strategy is that it doesn’t cost much to get started. You can even create ad campaigns specifically targeting the demographics of your target audience. This means you can reach new people, at a fraction of the cost of traditional advertising.

The next tip is to ensure that your social media accounts are always ready to answer questions from prospective students. This is because a large proportion of users will revert back to their search engine of choice if they don’t have an answer to their question right away. Therefore, you should come up with a list of questions and answers and share them sporadically on your social media channels to ensure that your followers have all the information they need about your school.